THE TEN MINUTE SHAKE-UP

Client: Change4Life

Brief: Work with Disney to create a game pack and TV advert aimed at getting children more active during the summer.

What We Did: Our foundation for this work were assets from 4 of the most popular Disney films at the time. We needed to create a selection of games for each film, a TV advert with the games pack offer, 10” idents and ‘how to’ videos for every game. Creating team packs for each film that kids could join and get involved with online kept their interest throughout the summer and let us track involvement throughout.

Results: Within 5 days of the TV advert going live the packs were completely sold out and even being sold online by individuals for a profit. But the biggest benefit was that an estimated 200 million minutes were spent by kids being active over the entire summer.

Agency: M&C Saatchi

Director: Steve Harding-Hill [Aardman Studios]