Password: A&A2017

THE TASTE OF PERONI

Client: Peroni Nastro Azzurro

Brief: To create a film explaining the intrinsics of PNA.

What We Did: Given a tiny budget and a list of ingredients we had to mention, we pushed to make more than just a ‘how-it’s-made’ video. We created a journey through each aspect of the ingredients and flavour of Peroni.

Results: An abstract film that does justice to the unique flavour notes in PNA and an interesting look into what it takes to grow the ingredients for a high-end beer.

Agency: M&C Saatchi

Director: Mike Sharpe [Found Studios]

PERONI GLASSWARE

Client: Peroni Nastro Azzurro

Brief: Create some social content around the release of Peroni’s new glassware.

What We Did: With a vague brief, we first did some research into what exactly was involved in designing and making a new glass. When we discovered the new glasses would be hand blown in Murano, Italy, we knew we had to film that artisanal process. Working with world famous designer Andrea Morgante, we used his words to narrate the journey the glass took from concept to finished product.

Agency: M&C Saatchi

Director: Jess Scott-Hunter

Designer: Andrea Morgante