Live Happily Ever Smarter

Client: Sky

Brief: To launch a brand-new Sky product; smart home insurance

What We Did: Sky had a brand-new product coming to market; Smart Home Insurance. An innovative new combination of in-home smart tech connected to your phone, and home insurance. The challenge was how to sell something new to the consumer.

Our concept –

‘Live Happily Ever Smarter’ – using Sky’s well know story telling credentials to sell something never seen before.

We worked with Nonsense London to bring to life a series of short stories parodying fairy tale break-ins using animation to inform the audience what the product was and how useful it could be.

Agency: Nonsense

Illustrator: Serge Seidlitz @ ba-reps