Exel Composites

Three Little Pigs B2B

Media: B2B social

Brief: Create an engaging and imaginative 30” ad that demonstrates the versatility, strength, and innovation of Exel Composites' products.

What we did: We reimagined the classic tale of The Three Little Pigs to showcase Exel Composites' offerings as the ultimate solution for clever, sustainable innovation. We crafted an animated film where the pigs outwit the Big Bad Wolf with a lightweight, durable, and adaptable composite-built home that even flies. By highlighting the company's expertise in pushing boundaries, we emphasised their ability to transform ideas into reality. The film concluded with a playful call to action, reinforcing Exel's promise to "Reimagine the possible."

Agency: True | CD: Cos Mingides