Simple Skin Care

A NEW KIND OF INFLUENCE

Media: Print

Pitch Brief:  Reposition Simple as a choice that makes consumers feel good emotionally.

What We Did: We updated Simple’s brand messaging to focus on real-world kindness. Their studio-based, faux-real-world aesthetic wasn’t cutting it, so we shifted to showcasing real people performing genuine acts of kindness. By connecting influential figures with skincare and moving away from product-heavy ads, we gave the brand room to breathe, bringing Simple into the modern era of cosmetics. 

Agency: VCCP | Creative Director(s): Sophie Payne/Shirin Majid