Change 4 Life

THE TEN MINUTE SHAKE-UP

Media: TVC | Activation | DOH

Brief: Work with Disney to create a game pack and TV advert aimed at getting children more active during the summer.

What We Did: We built on assets from four popular Disney films to create a suite of games, a TV ad promoting the games pack, 10” idents, and instructional videos for each game. Team packs for each film encouraged kids to join, stay engaged online, and track their activity throughout the summer. The results? Within five days, the packs sold out (and were resold online at a mark-up). Most importantly, kids spent an estimated 200 million minutes being active over the summer.

Agency: M&C Saatchi | Director: Steve Harding-Hill [Aardman Studios]