Head & Shoulders Mens Range

JUST WATCH ME

Media: TVC | Social | DOH

Brief: Use the H&S football stars to show that when you don’t have dandruff you can perform at your best.

What We Did: What came before us was a world where fans chanted a song about hair products at Joe Hart. Time for some serious modernisation. If we have massive sports stars, and a massive sporting occasion, why not try and act like a sports brand and create something that was filled with genuine emotion? We set out to link the product to the feeling of the occasion, instead of trying to constantly push a benefit that people were already familiar with.

[Side note - We co-wrote the music with an independent artist, who went on to release the track later that year. Composers? Tick.]

Agency: Saatchi & Saatchi | CD: Celeste Dalairac | Director: Matt Hoffman [Independent]