Royal Botanic Gardens Kew
OUR FUTURE IS BOTANIC
Media: Branding | OOH | PR
Pitch Brief: Change the perceptions of Kew, from a nice day out, to a scientific institution that’s essential for the future of our planet.
What We Did: Kew faced a challenge: they were seen as a charming British institution, but their vital scientific work was overlooked. Our concept, "OUR FUTURE IS BOTANIC", aimed to change that. We replaced traditional "Gardener’s World"-style visuals with bold, modern plant imagery and striking headlines. The juxtaposition of message and image was designed to captivate, provoke thought, and drive engagement. The goal was clear: to reaffirm RBG Kew's mission to safeguard the future of plants and fungi and highlight their essential role in sustaining life on Earth.
Agency: VCCP | CD(s): Monty Verdi/Shirin Majid | Photographer: Alistair Thorpe
