Sky Protect
LIVE HAPPILY EVER SMARTER
Media: Social | Reddit Free-form Ad
Brief: To launch a brand-new Sky product; smart home insurance
What We Did: Sky launched a groundbreaking product: Smart Home Insurance - a blend of in-home smart tech linked to your phone plus home insurance. The challenge? Explaining what it was and why consumers needed it. We created "Live Happily Ever Smarter", leveraging Sky’s storytelling expertise to introduce this novel concept. Using animated fairy tale break-ins, we demonstrated the product’s purpose and value in an engaging, informative way.
Agency: Nonsense | Illustrator: Serge Seidlitz @ ba-reps
