Rainbow Riches Casino

THE RAINBOW HUNTER

Media: VOD | Radio | Social

Brief: To launch the Rainbow Riches Casino site and get players to see it as the home of the Rainbow Riches games they know and love.

What We Did: What is going to make online slots stand out? And what sellable assets does this site have? Faux-Irishness maybe? Or rainbows? To us, rainbows just seemed more fun, so we built a world around them. The result is something unlike any other gambling advert. Humorous, genuine, relatable, and fun, with characters that are infinitely reusable but with a full campaign that doesn’t rely on them fronting it.

Agency: VCCP | CD’s: Monty Verdi / David & Pete | Director: Blok