RAINBOW RICHES CASINO

Client: Gamesys

Brief: To launch the Rainbow Riches Casino site and get players to see it as the home of the Rainbow Riches games they know and love.

What We Did: What is going to make a slots site like this stand out? And what sellable assets does this site have? We landed on a choice; faux-Irishness or Rainbows. To us, rainbows just seemed more fun. 

So, we built a world around them. A colour-filled, fun, funny and light-hearted look at what it would be like to chase after rainbows. And, why it’s a lot easier to just find them in your pocket, on our RRC app.

The result is something that is unlike any other gambling product advert on the market. Humorous, genuine, related and fun, with characters that are infinitely usable but with a full campaign that doesn’t always rely on them fronting it.

Agency: VCCP

Creative Director: Monty Verdi / David Aylesbury & Pete Bastiman

Director: Blok [Girl&Bear]